What does fearless look like?

Von Glitsch­ka, cre­ative direc­tor and own­er of Glitsch­ka Stu­dios, want­ed to cre­ate a logo as fear­less as this year’s TEDxSalem Oct. 3.

“The theme “Fear­less” made me think a lot. Fear is nat­ur­al, but it’s also a choice so if I’m going to brand an event that is declar­ing peo­ple should be fear­less,” he said, “I need to be authen­tic in my approach.”

Glitsch­ka designed the last two TEDxSalem logos, which he described as aes­thet­i­cal­ly clean. It’s a look that didn’t seem to fit this year’s theme, he said, so he tried some­thing new.

He grabbed some black paint and a few brush­es and began paint­ing all the let­ters he need­ed. Then he arranged them in Pho­to­shop. It looked good, but some­thing was miss­ing.

“That’s when I read the word dif­fer­ent­ly. I’d nev­er noticed that the word fear­less is actu­al­ly two words “fear” and “less,” he said. “I want­ed to play off of “fear less,” and put fear aside and all that it implies.”

 

He decid­ed to asso­ciate fear with dis­or­der and rearranged the word so its let­ters were back­wards.

“In con­text of design, fear is main­ly about the fear of fail­ure,” he said. He thought, “What if they don’t like it?”

 

 

Once he added the col­or red, he liked what he saw. And so do we. Thank you for being fear­less in your design Glitsch­ka. T‑shirts with this year’s logo will be on sale at TEDxSalem Oct. 3.

 

 

Learn what it means to be fear­less at TEDxSalem Oct. 3

The all-day event is $40 for stu­dents and $50 for the gen­er­al pub­lic and includes talks, enter­tain­ment, par­tic­i­pa­tion in recess breaks, hands-on activ­i­ties between ses­sions, plus food through­out the day (break­fast, coffee/tea/water, snacks and lunch), a gift bag and a few oth­er good­ies. Be fear­less and find your tick­ets here.

Von Glitsch­ka is the cre­ative direc­tor and own­er of Glitsch­ka Stu­dios, a small bou­tique design firm in Salem. Its diverse range of illus­tra­tive designs have been used by some of the most respect­ed glob­al brands. The stu­dio cre­ative­ly col­lab­o­rates with ad agen­cies, design firms, cor­po­rate art depart­ments, and small busi­ness­es to pro­duce com­pelling illus­tra­tive design.