TEDxSalem reveals this year’s theme

For two lit­tle let­ters, re is pret­ty pow­er­ful.

The let­ters hold the ker­nel of trans­for­ma­tion for redeem, resound, rejoice, relapse and restore. TEDxSalem VI explores “re” with a day of talks, activ­i­ties and more Sat­ur­day, Jan. 5, at the Salem Con­ven­tion Cen­ter.

The beau­ty of re is that it changes. In music, re, pro­nounced rey, is the sec­ond tone of a major scale. In chem­istry, it is the sym­bol for the ele­ment rhe­ni­um, a rare, sil­very-white met­al.

As a pre­fix, it can mean “back” or “again,” as in reimag­ine, recy­cle and regen­er­ate. Or going a dif­fer­ent direc­tion, there is rela­tion­ship, reversible and reverb.

Salem Graph­ic Design­er Von Glitsch­ka re-enlist­ed to cre­ate a unique design for this year’s theme. Glitsch­ka is the cre­ative force behind the TEDxSalem logos for Illu­mi­na­tion, Mox­ie, Fear­less, Rev­o­lu­tion and Through the Look­ing Glass.

This year, the let­ters are one con­tin­u­ous line, almost like a light tube for a neon sign.

“It’s very min­i­mal­ist in terms of visu­als,” he said. “The con­cept will come in how it’s placed in con­text.”

Like re itself, the logo shines when it’s placed in words like reverb, reimag­ine, rede­fine and relin­quish.

Vis­it us Jan. 5 to see how our 12 speak­ers reflect this year’s theme on stage. Artist-in-Res­i­dence Rebec­ca Shapiro is already work­ing to set the tone and con­vey the theme. Her con­cept is “Refram­ing the Jour­ney.” Come check it out.

 

TEDxSalem VI

TEDxSalem VI is an all-day event fea­tur­ing talks, per­for­mances, refresh­ments, lunch and a swag bag. It runs 9 a.m. to 4:30 p.m. Sat­ur­day, Jan. 5 at the Salem Con­ven­tion Cen­ter. Tick­ets are on sale now for $55, $45 for stu­dents. Fol­low us on Face­book for the most up-to-date news from our com­mu­ni­ty, and check our web­site reg­u­lar­ly for new infor­ma­tion. You can also reach us at info@tedxsalem.com.

Glitschka Studios

Von Glitsch­ka is the cre­ative direc­tor and own­er of Glitsch­ka Stu­dios, a small bou­tique design firm in Salem. Its diverse range of illus­tra­tive designs have been used by some of the most respect­ed glob­al brands. The stu­dio cre­ative­ly col­lab­o­rates with ad agen­cies, design firms, cor­po­rate art depart­ments, and small busi­ness­es to pro­duce com­pelling illus­tra­tive design. For more infor­ma­tion, con­tact Glitsch­ka at (971) 223‑6143 or von@glitschka.com